Positioning and communications
Transforming strategy and stewardship into coherent positions and confident narratives.
Workstreams
We help organisations articulate their strategies, approaches and outcomes in clear, confident communication. By shaping narratives that are investment-led, we strengthen understanding, trust and alignment across key stakeholders.
Improving market positioning
Articulating a clear, credible and authentic position for your investment, stewardship and sustainability activities, suitable for different client segments, geographies and regulatory environments.
Aligning narrative
Ensuring coherence and consistency in your language, tone and messaging across policies, disclosures and client communications.
Embedding ownership
Achieving internal accountability and ownership to ensure your positioning is understood, adopted, and consistently reflected in practice.
Activities
Surveying your key clients and prospects to determine their current and developing expectations regarding communication on investment, sustainability and stewardship.
Facilitating workshops with key internal stakeholders, enabling them to contribute fully and take ownership of your developing narrative and positioning.
Assessing your current narrative and market positioning across materials to identify gaps, inconsistencies and opportunities for greater clarity and impact.
Providing guidance on the drafting and editing of policies, reporting and related communications, ensuring that they are clear, consistent and impactful.
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